Hello! My name is Dolores Promesas, a name that fits me like a glove and is a summary of my life. Sorrows of name and Promises of surname. Sometimes one weighs more than the other, but generally they tend to be in check, making up my personality.
Dolores Promesas is not just a virtual character, she is a living story full of emotions and experiences.
Each chapter of her life is reflected in the garments she designs, transmitting her unique essence and personality in every detail.
Each garment created has a purpose, a unique meaning. Nothing is left to chance, each choice of color, fabric and design has a reason.
It is about transmitting a lifestyle, a way of being and expressing oneself.
JASIVE, CREATIVE DIRECTOR
Jasive Fernández Robles is the current creative director of the iconic Spanish brand Dolores Promesas, where her innovative vision and focus on excellence have propelled the brand toward new horizons.
Internationally recognized as a leader in women's fashion and entrepreneurship, Jasive combines her creative talent with solid experience in administration and senior management, backed by an outstanding academic background from the Monterrey Institute of Technology.
Under her leadership, Dolores Promesas has been enriched with a contemporary style and global perspective that reflect her experience in European, Asian, Arab, and North American markets. In addition to her role at the brand, Jasive is actively involved in developing initiatives that promote fashion as a driver of change and creativity, and is recognized for her participation in international platforms such as New York Fashion Week and London Fashion Week.
Remember, it's not about what happens to you, but about how you face each situation . And we try to reflect this positive attitude in all aspects of our brand: from the designs and collections, to the stores, communication, marketing actions and even in the attitude of our team.
MADE IN SPAIN
The design process of our collections takes place in Madrid, where we coordinate with local workshops and suppliers. We firmly believe in fostering creativity and quality every step of the way.
Our production in Spain and Portugal allows us to have greater control over the quality of our products, as well as offer exceptional service and meet delivery deadlines efficiently.
OUR VALUES
CREATIVITY
We embrace originality and innovation in everything we do.
COURAGE
We encourage courage and boldness, inspiring women to face life with determination and confidence.
AUTHENTICITY
We celebrate authenticity in all
its forms and we believe that each person has a unique story to tell.
positivity
We convey a positive and optimistic message through our garments, encouraging you to see the world with an optimistic perspective.
RESILIENCE
We seek to empower women, offering them garments that allow them to overcome obstacles and adapt with confidence.
quality
We are committed to excellence in every detail, from the selection of materials to the construction of our garments.
COMMUNITY
You make painful promises. We want to create a space where women feel inspired and supported.
INNOVATION
We always try to explore new ideas and approaches, from design to communication.
ACME MEMBERS
Being part of ACME in 2023 is a milestone that recognizes our trajectory in garment design in Spain, as well as our quality, originality and excellence.
As members of ACME we will work, together with other fashion brands, to continue writing the history of fashion in Spain.
